Organically Grown Brand Evolution

Organically Grown Company (OGC) is the largest independent distributor of organic produce in the Northwest and a leading advocate for sustainable food practices. OGC works with scores of small-scale growers/producers, offers hundreds of organic products, and serves retail outlets from local co-ops to national grocery chains and restaurants. OGC took on the challenge of refreshing its brand identity and repositioning its LADYBUG product line. They wanted to be positioned for growth, clearly differentiated, and recognized for their undeniable leadership in sustainability and innovation.

The Office of Gonzamar led groups of the OGC team through workshops and facilitated discussions navigating diverse opinions to align on core values and brand positioning before leading them through a brand evolution that respected the many heartstrings attached to their heritage logo. The result is a logo co-workers are proud to wear on shirts, hats, and aprons that has been deployed on everything from produce stickers to shelf talkers to truck sides. We are still tickled every time we see it drive by.