Our Services
Our tried-and-true process marries design and strategy in a closely collaborative process with you. Our design and marketing services can overlap and strengthen each other or be executed independently.
The OoG works in four complementary areas:
Brand Design
MARKETING STRATEGY
WEBSITE
DESIGN
Brand Design
Brand Design is big picture. It shapes a brand’s direction, growth, and reputation. This service takes a deep dive into the values driving your brand and works to communicate this through how your brand looks, feels, and sounds.
Deliverables include:
Discovery, Positioning, Competitive Analysis, Audience Research and Definition, Brand Narratives, Brand Voice and Messaging, Visual Storytelling and Styling, Visual Identity Design (Logo marks, color, type, and more), and Brand Identity Systems.
Marketing Strategy
Marketing Strategy creates focus and drives outcomes. There are a million things that you can do to promote your brand from Email Marketing, Social Media Marketing, Advertising, SEO, and more. The foundation helps create order and measurable goals out of this chaos of options and opportunities. As your brand and customer base grow and evolve, it can make sense to revise and iterate on your marketing plan.
SEO is integral to any digital strategy because getting discovered through search has a direct impact on connecting with new audiences and generating revenue. Our process gets you thinking about your goals and what you need to be tracking to measure efforts and KPIs. Our comprehensive SEO approach considers all four pillars of SEO: technical, on-site optimization, content, and off-site.
Deliverables include:
Developing goals and KPIs, Creating on-brand marketing campaigns, Tracking and reporting results, Marketing Plans, Social media strategy and graphics, SEO assessment, SEO strategy, SEO reporting, and continuous support.
Website Design and Development
Websites are a powerful tool for your brand’s growth. They are complex communication tools and become the technological backbone of your sales and business workflows.
Creating a site is a team effort; bringing together marketing, programs, operations, sales, and brand. Our process leads your team through creative workshops and design rounds that our clients have told us made an overwhelmingly complex challenge seem simple and straightforward. All of the websites we build are responsive, SEO-optimized, and built on industry-leading Content Management System (CMS) platforms like Shopify, Wordpress or Squarespace.
Deliverables include:
UX, Wireframes, Content Strategy, Messaging, and Development on Squarespace, Wordpress, and Shopify, Integrations with countless 3rd party apps including scheduling, fundraising, community platforms, CRMs, CMS, SalesForce, and more.
Design
We are a full-service design studio. We deliver packaging design, annual report design, and print design. We also support our clients with social media campaigns, environmental graphics, icon design, campaign design, swag, and even Powerpoint or Canva templates. Your brand tells a story with every touchpoint, and our team is here to support that story where you need us.
Deliverables include:
Packaging Design, Annual Reports, Publication Design, Environmental Graphics, Food Packaging, Print Collateral, Infographic Design, Illustration, Templates